Darwin, September 13 – Apple’s Bangladeshi-origin industrial designer Abidur Chowdhury drew everyone’s attention at the company’s latest launch event in Cupertino, unveiling the all-new iPhone Air.
According to Moneycontrol, Apple—traditionally known for launches led by CEO Tim Cook and senior executives—broke tradition this year by allowing Chowdhury to introduce the device. Calm and confident on stage, he described the phone as “a paradox you have to hold to believe.”
NDTV reported that the iPhone Air is Apple’s thinnest smartphone yet, wrapped in titanium, with the 256GB model priced at ₹1.56 lakh. One-third thinner than its predecessors, it features a newly designed camera system, AI-enhanced photography, and an all-day battery life despite having a smaller battery.
Chowdhury, who has been with Apple since 2019, was born and raised in London and is currently based in San Francisco. He studied Product Design and Technology at Loughborough University, winning accolades such as the James Dyson Foundation Bursary and the Red Dot Design Award.
Before joining Apple, he worked with UK-based firms Layer, Cambridge Consultants, and Curventa, and also ran his own consultancy, Abidur Chowdhury Design.
Highlighting his design philosophy, Chowdhury describes himself as someone who “loves developing innovative products and joyful experiences,” Moneycontrol reported.
Apple also unveiled the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, featuring upgraded cameras, the new Apple A19 Pro chip, and larger displays.